Andreas Punter

🔍Looking to break into the Swiss market? Discover how to find verified business email lists in Switzerland to fuel your lead generation strategy and connect with key decision-makers. 💡Explore actionable tips and uncover top methods to get targeted contacts efficiently. Read more here 👉  https://lnkd.in/g4Zyv4wr #LeadGeneration #SwitzerlandBusiness #EmailMarketing #DataDrivenMarketing #B2BLeads #DataCaptive #emaillists #mailinglists #contactdatabase #marketingtips #businessleads

2

1 Comment

The most 𝙤𝙫𝙚𝙧𝙡𝙤𝙤𝙠𝙚𝙙 👀 part of a 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and how to 𝗳𝗶𝘅 𝗶𝘁 🔧 (𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹 + 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲) 👇 Many of the go-to-market frameworks I’ve seen gloss over this key step or miss it entirely: 𝗬𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿’𝘀 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆. Why it's important: 95% of our purchase decisions take place unconsciously + emotionally (Harvard study) - despite this, we sell almost exclusively to the rational side. If you want to market and sell most effectively, you need to be able to appeal to both rational 🧠 and emotional ❤️ minds. That's what knowing your buyer's psychology does for you. Specifically, you need to understand: → 𝗧𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗼𝘂𝗹𝗱 𝗯𝘂𝘆 → 𝗧𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝘄𝗼𝗻’𝘁 → 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 I like to break it down into 𝟴 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀: 1. Jobs to be done 2. Decide to search triggers 3. Decide to purchase triggers 4. Pre-solution objections 5. Post-solution objections 6. Alternatives 7. Emotional Fears 8. Their most trusted channels 👉 In the video below, 𝗜’𝗹𝗹 𝘁𝗿𝗮𝗶𝗻 𝘆𝗼𝘂 𝗼𝗻 𝗮𝗹𝗹 𝟴 so you can make your 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝟭𝟬𝘅 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲. ___ Btw, I'm using a 𝗚𝗧𝗠 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 I shared recently. 👉 𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗙𝗥𝗘𝗘 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲? I distilled 𝟭𝟯+ 𝘆𝗲𝗮𝗿𝘀 of my go-to-market experience as a CMO/VP/Head of Product into it. Simply: 1. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 with me     ❗don't miss this step, I can't send you the post without :) ❗ 2. 𝗟𝗶𝗸𝗲 this post 3. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "GTM" below And I'll share it with you :) Plus all my future training videos on it. ___ So why am I doing this? → Help better define what a GTM strategy consists of → Help others get a head start building theirs → Get your feedback to make the template better :) So, what are you waiting for? 😎 __ ✍️ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 with me, 𝗹𝗶𝗸𝗲 the post and 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 "𝗚𝗧𝗠" to get the template. ♻️ 𝗥𝗲𝘀𝗵𝗮𝗿𝗲 if you found valuable (thank you 😍) #B2B #B2BMarketing #B2BMarketingStrategy #GoToMarket #Marketing #SaaS #Enterprise #BrandAwareness #DemandGen #LeadGen #Sales #Data #ROI

35

27 Comments

✨ Discover how small businesses can leverage AI to stay competitive in the modern landscape! From automation to data insights, learn what the AI era holds for SMBs. Check out this insightful webinar from CIO.com to unlock new opportunities for your business. 🔗 #AI #SmallBusiness #TechTrends #DigitalTransformation #Innovation #BusinessGrowth

1

Europe's #generative #AI landscape presents both challenges and opportunities. 🌟 While lagging in #adoption and #creation compared to the U.S., the region's holistic approach—focusing on adoption, creation, and #energy—can unlock significant #productivity gains. 🌟 Emphasizing #reskilling, attracting #talent, and investing in #semiconductor capabilities is crucial. 🌟 Moreover, addressing energy demands sustainably will be vital for hosting AI services. By leveraging its #industrial strengths and commitment to #ethical AI, Europe can position itself as a competitive player in the global #AI economy.​​​​​​​​​​​​​​​​ #sustainability #Europe #GenerativeAI #AIAdoption #techinvestment

1

Over the past five years, sustainability initiatives have surged, with both businesses and consumers prioritizing eco-friendly choices. A key insight from the Simon Kucher survey highlights that 24% of consumers see themselves as instrumental in combating the climate crisis. This underscores the vital role that sustainable brands play in providing avenues for people to align with their values. Read in the words of Rajaneesh Kini R about the critical role of technology in advancing sustainability across industries like automotive, healthcare, and energy & utilities, emphasizing the urgency of addressing global environmental challenges. #sustainability #technology #innovation

94

2 Comments

I am looking forward to moderating this panel discussion with Jochen-Thomas Morr, Rik Rasor, and Rob McAveney. We'll focus on how #AI is impacting #DigitalEngineering #PLM and #SystemsThinking in the modern enterprise. Join us on October 1!

16

Inadequate communication can lead to significant repercussions (which can be said for pretty much everything in life, am I right??). In #enterpriseassetmanagement effective collaboration, and communication, between departments is crucial for achieving success in industrial enterprises. Here are four ways to enhance collaboration: https://ifs.link/KuS3mi

12

Making money with #nearbound and #ecosystemledgrowth requires that we follow the rules, particularly when the partner play is beyond a linear channel engagement model, e.g.., ecosystem and co-selling, where the road to success is less than clear or paved. Luckily, there are some simple rules and I try to lay them out here as a check list if you want to crush it on your way to becoming a true Ecosystem Business. If there is one word that brings together all the rules it is ALIGNMENT and success requires 5 levels of alignment to drive predictable revenue with one or more ecosystem partners: 1️⃣ Aligned Relationships - this one may seem obvious but if your partners relationships are not trustworthy either because they are unproven or due to lack of transparency or accountability you will fail to produce predictable results. Aligned relationships are also a by-product of getting the other 4 alignment rules right, so keep reading. 2️⃣ Aligned Win/Win/Win - this is where partnership starts and stops, does what the partnership offers (if it is successful) create a win for the partner, your company and the end user, and ideally for your entire ecosystem (so win/win/win/win). 3️⃣ Aligned Engagement Model - this is where most partnerships fail to monetize because the ways we decide, act, and respond are not in sync with the way the partner decides, acts, and responds. Any pilot, GTM motion, or program requires aligned engagement models. 4️⃣ Aligned Commercials/Incentives - if the aligned engagement model between us and the partner is the car (or the circuits), the commercials and incentive are the fuel (or the electricity). It is critical that these incentives are strong enough to overcome the tendency for either us or the partner to get out of alignment and decide, act and respond out of concert with the orchestration. Note that incentives are more than money! 5️⃣ Aligned Pipeline/Reporting - we and the partner need to agree on what pipeline success looks like to arrive at a shared pipeline and/or revenue goals and we need to report on and course correct based on good reporting. #ecosystemorchestration means getting 1-5 right, among other things. Which of these items have worked/not worked for you? Love to hear your thoughts in case I missed anything key!

18

1 Comment

Are you ready to dive into digital transformation with 1E? Discover how predictive, generative, and digital twin #AI technologies are revolutionizing the way enterprises think about the #DigitalWorkplace 👉 https://lnkd.in/g8ykkkHx

6

TRANSFORMATION & AI: Consulting companies like COSMO CONSULT will not only increase productivity of each individual through GenAI, we will also benefit from broader capabilities - interconnecting personal skills, digital capabilities and AI-driven support along the value chain. Here one of the key takeaways: For company leaders, the transition to a GenAI-augmented future will have profound implications for talent acquisition and internal mobility, employee learning and development, teaming and performance management, strategic workforce planning, and more. Thank you for sharing these insights Boston Consulting Group (BCG). Uwe Bergmann, Gerrit Schiller, Klaus Aschauer, Jan Grefe, Boris Schubert, Andreas Pöttler #genAI #consulting #digitalservices #digitalconsultant #transformation COSMO CONSULT - the power of people https://lnkd.in/ei4qgPWb

18

1 Comment

DIGITAL TRANSFORMATION: What we think it is and what it really means 🤔 70% of the „task“ is CULTURE & PEOPLE DEVELOPMENT, 10% is TECHNOLOGY, if this visualization is right. I am absolutely with you Jeff Winter, excellent 👌 Nice storytelling btw. 😉 #change #transformation #itmaturity #itmodernization #cloud COSMO CONSULT - the power of people

24

3 Comments

Great news today! T-Systems has been recognised as a leader in AI-related services in Germany and Europe by the PAC INNOVATION RADAR report. The company's Sovereign AI approaches, known for their transparency and regional hosting, are commended for transforming digital strategies. Discover more about our AI services and the future of digital transformation! https://lnkd.in/dPE69ZY6 #AI #TSystems #Innovation #DigitalTransformation #PACInnovationRadar

22

We hear about AI every day, and many teams and businesses (not to mention AI's impact on our personal lives) are thinking about "what does it mean for me?" I had a great conversation with Lisa Martin from Six Five Media on everything from Gen AI to Causal AI and Predictive AI at Dynatrace, to the benefits of building a Marketing AI Council, and more on my learnings over the past year. AI is having a big impact on Marketing, including our communications and human potential, and I believe we should embrace it.

82

1 Comment

Do you think you can excel in a Marathon just by buying expensive shoes without focusing on diet and training? 1. Many SaaS companies adopt a free trial or Freemium model without building necessary capabilities to support their PLM? This superficial approach is a recipe for Disaster. 2. New SaaS companies just copy a model simply because their competitors do it. However, there are multiple product specific, company specific, and market specific factors to consider. You cannot rely on Intuition. 3. Are you solving the wrong problem? Companies spend months optimizing their onboard flow to improve free to paid conversion rates, only to realize later that the issue lies with their offer. Unfortunately, most companies don't have the luxury of time to make such mistakes. Are you struggling with choosing the right GTM model? I have created a framework to help you solve these challenges. Just DM me for the consultation.

20

AI coworkers are a huge opportunity for overall productivity and general wellbeing and satisfaction but with their adoption comes a significant challenge of workforce transformation. Esp. the EU seems to be less prepared for this challenge than the US according to McKinsey's findings. ▶𝐊𝐞𝐲 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 "𝐀 𝐧𝐞𝐰 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤" 𝐛𝐲 𝐌𝐜𝐊𝐢𝐧𝐬𝐞𝐲 • Up to 30% of current work hours could be automated, accelerated by generative AI, esp. impacting lower wage jobs by 2030 • Europe may need 12M occupational transitions (2𝒙 𝒑𝒓𝒆-𝒑𝒂𝒏𝒅𝒆𝒎𝒊𝒄 𝒑𝒂𝒄𝒆) • US potentially facing 12M transitions (𝒊𝒏 𝒍𝒊𝒏𝒆 𝒘𝒊𝒕𝒉 𝒑𝒓𝒆-𝒑𝒂𝒏𝒅𝒆𝒎𝒊𝒄 𝒏𝒐𝒓𝒎) • Skills in high demand: 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒊𝒄𝒂𝒍, 𝒔𝒐𝒄𝒊𝒂𝒍 𝒂𝒏𝒅 𝒆𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍 (esp. interesting to see that the expected skills are much more "human" skills than the ones taken over by machines) This recent report suggests significant workforce transitions due to AI and automation (in total 24m!). Here's a nuanced take on the implications and statements in this report: ▶𝐔𝐒 𝐯𝐬 𝐄𝐔 𝐏𝐫𝐞𝐩𝐚𝐫𝐞𝐝𝐧𝐞𝐬𝐬: • US appears better positioned for workforce transitions, possibly due to higher job mobility and flexible labor laws • But EU's stronger employee protections may enhance wellbeing through job security (and potentially a higher rate of upskilling vs. replacements) ▶𝐋𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭y: Potential for increased productivity (up to 3% growth) and wealth and a shift towards more purposeful human work (technological, social, emotional) ▶𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: 12M workers each in EU and US need reskilling, not all may successfully transition, risking unemployment 𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐬𝐭𝐫𝐢𝐤𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐞𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬, 𝐞.𝐠. 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐈 𝐚𝐠𝐞𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐞𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐢𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐠𝐫𝐨𝐰𝐭𝐡? What's your take on this? Share your thoughts in the comments. Source: https://lnkd.in/d_qCbtv8 #FutureOfWork #AI #WorkforceTransition #EconomicGrowth

12

1 Comment